Hey, it's me, Charlene · Est. 2021
VA · Automation · Course Creation · Web & Graphic Design · Lead Gen · E-commerce · Payroll · Podcast · Social Media
I help coaches, course creators, real estate investors, agencies, e-commerce brands, podcasters, Airbnb hosts, and busy professionals reclaim their time — handling the operations, content, and systems that keep their business running so they can focus on what only they can do.
Who I Am
Your ideas are valuable and deserve to be shared with the world. Let me help you turn those ideas into reality.
Since 2021, I've had the privilege of collaborating with a diverse range of professionals — including online coaches, therapists, doctors, podcasters, public speakers, real estate investors, fitness trainers, energy brokers, photographers, Airbnb hosts, and other business owners.
My expertise spans Online Course Creation and Marketing, Social Media Management, Website Design, Digital Marketing, Launch Support, Project Management, Podcast Management, Email Campaigns, Marketing Research, Graphic Design, PR, and various administrative tasks.
Running a business is no joke, especially if you're doing it alone. I understand the struggles, and sometimes we all need a helping hand to take things to the next level. Whether you're planning to launch a new course or attract new clients — I've got you covered.
Clients often describe me as positive, driven, and eager to explore new possibilities. My capabilities are ever-expanding as I constantly push beyond my comfort zone. Try me, and I will surely not disappoint you.
To provide efficient, reliable virtual assistant services that help busy professionals streamline their tasks, grow their businesses, and achieve success.
To be a trusted partner, delivering high-quality support that fosters long-term client relationships built on trust and results.
Proactive, detail-oriented, and results-focused. I treat your business as if it were my own.
What I Do
From automation to content — I cover the work that matters most behind the scenes, using the industry-leading tools your business needs.
Go High Level funnel setup, email sequences, CRM workflows, opt-in forms, and lead nurture automations that work while you sleep.
Full course setup — landing pages, membership areas, email campaigns, student onboarding, and complete course creation and management.
Content scheduling, custom captions, hashtag research, reels and short-form video editing, DM outreach, and Facebook Group engagement and growth.
LinkedIn and email outreach, lead magnet creation, paid ad setup, organic social media prospecting, and qualified lead list building.
Custom website design and development, landing pages, sales pages, membership sites, and full funnel builds — responsive, on-brand, and conversion-focused.
Branded graphics, social media creatives, carousels, reels covers, lead magnet design, workbooks, ebooks, pitch decks, thumbnails, and full marketing collateral.
End-to-end podcast support: guest pitching, editing, uploading, show notes, audiograms, and cross-platform promotion.
Short-form reels, YouTube videos, course video editing, and promotional content — edited, captioned, and delivery-ready.
Newsletter creation, launch sequences, nurture campaigns, segmentation, analytics tracking, and complete campaign management.
Email management, calendar coordination, SOP creation, DocuSign contracts, project management, data entry, and client onboarding.
Competitor analysis, audience research, market trend reports, podcast guest pitching, media outreach, and press kit preparation.
Client inquiry handling, order processing, refund management, feedback collection, and help-desk response — with a human, on-brand voice.
Listing optimisation, guest communication, booking management, cleaning coordination, review responses, and pricing strategy for short-term rental hosts.
Bookkeeping, invoicing, expense tracking, payroll processing, financial reporting, receipt organisation, and month-end reconciliation.
Product listings, inventory management, order fulfilment, Shopify/store setup, dropshipping support, promotions, and sales funnel optimisation across major platforms.
Calendar gatekeeping, travel coordination, inbox triage, meeting prep, personal errands, and discreet high-level support for busy founders and execs.
Track Record
Four years of real-world results across diverse businesses and client types.
Supported multiple online coaches with full Kajabi setup — from course structure and landing pages to email campaigns and student onboarding. Managed content calendars and social media to grow audiences between launches.
Kajabi & Kartra Launch Support Email AutomationBuilt Go High Level funnels and automated follow-up sequences for real estate investors. Managed outreach campaigns across LinkedIn, Instagram, and email to consistently generate qualified leads.
Go High Level Lead Gen CRM SetupManaged social media strategy, content creation, and advertising campaigns for marketing agencies. Produced Canva graphics, wrote captions, ran Facebook and Instagram Ads, and optimised blog content for SEO.
Social Media FB & IG Ads SEO ContentHandled end-to-end podcast management including guest pitching, episode editing, uploading to Libsyn and Zencastr, writing show notes, and promoting episodes across social media platforms.
Podcast Editing Guest Pitching Libsyn/ZencastrManaged Shopify and Etsy stores for multiple e-commerce brands — product listings, inventory updates, order processing, customer service, and promotional campaigns. Set up email flows in Klaviyo to recover abandoned carts and nurture repeat buyers.
Shopify Order Fulfilment Klaviyo FlowsWork With Me
Three flexible tiers designed to meet you wherever you are — from essential admin support to full-scale operations and marketing partnership.
Tier One
Services Included
Deliverables
Tier Two
Services Included
Deliverables
Tier Three
Services Included
Deliverables
Custom packages available — let's build something that fits your exact needs.
Tech Stack
Proficient across the platforms your business likely already uses — or needs.
What Clients Say
Feedback from the professionals I've had the privilege to support.
"Charlene built my website and it's great! Very professional and was done quick! She knew exactly what she was doing after I mentioned what I was looking for. I am looking forward to our team using Charlene and her skills in the near future!"
"Charlene is professional and eager to help and get a project across the finish line. She has created several websites for my company and has impressed every single time. If you want a professional website done, don't hesitate to hire her."
"Ms. Charlene has been super patient and understanding. She works with us until the artworks and the colors were to our liking. Always a quick text away for any questions or ongoing support. We proudly and gladly refer her to all of our friends and business partners."
Let's Work Together
Book a free 60-minute discovery call. Let's talk about where you're stuck and how I can help.